Project: Enhancing Storefront Visibility with a 7x10 Digital Billboard & Illuminated Sign – Asheboro, NC 27205

Existing Storefront Condition

The current storefront presents an opportunity to significantly enhance its visibility and attract more customers. By incorporating illuminated and digital signage, the business can move beyond reliance on walk-in traffic and word-of-mouth, transforming its presence into a highly recognizable landmark. Upgrading to a high-impact sign will not only strengthen brand recognition but also ensure the business stands out to potential customers, driving increased engagement.

Proposed Signage Solution

To ensure compliance with Asheboro, NC sign regulations while maximizing storefront visibility, the signage will be designed as follows:

• Digital LED Display (Electronic Changeable Copy Sign) – The LED portion of the sign will be 7x10 ft (70 sq. ft.), ensuring it does not exceed 50% of the total sign face area.

• Illuminated or Non-Illuminated Cabinet Sign – The remaining 80 sq. ft. of the allowable signage will consist of an internally illuminated or non-illuminated sign cabinet positioned below or around the LED display, providing branding, business identification, or other essential static messaging.
• Total Sign Face Area – The combined LED and static signage will not exceed 150 sq. ft., keeping the project within the permitted limits.
• Brightness Limitations – The LED sign will adhere to the following brightness restrictions:
  • Maximum of 5,000 nits during daylight hours
  • Maximum of 500 nits between dusk and dawn
  • Automated brightness adjustment to ensure compliance and prevent excessive glare.
• Content Display Regulations – The LED sign will comply with the minimum 5-second delay between content changes, ensuring safe and regulated operation.
• Freestanding Structure with Stone Elevation – The entire signage assembly will be mounted on a professionally built stone base, creating an upscale and durable visual presence.
• V-Shaped Orientation – The signs will be angled to maximize exposure from both traffic directions, enhancing visibility and effectiveness.

This signage solution optimizes visibility while ensuring full compliance with Asheboro’s zoning requirements, providing a professional and high-impact storefront presence.

City Ordinance Compliance

The installation will adhere to all local signage regulations, including:

• Permitted Sign Sizes & Heights – Ensuring compliance with local zoning requirements regarding the dimensions and placement of digital and illuminated signage.
• Brightness & Content Restrictions – Adhering to municipal guidelines for digital signage brightness levels and content display to avoid excessive glare or distractions for drivers.
• Freestanding Sign Guidelines – Meeting structural and aesthetic standards required for freestanding signs within the area.

Current Zoning & Signage Allowances

The business is located within Asheboro, NC 27205, under Commercial B2, which allows for freestanding digital and illuminated signage with proper permitting. Based on local zoning laws:

• Digital signage is permitted with specific guidelines on brightness and display frequency.
• Freestanding signs are allowed within designated size limits and setback requirements (TBD).
• Illuminated signage must comply with energy efficiency and nighttime brightness regulations.

 

Before installation, all necessary permits will be obtained to ensure full compliance with city regulations and zoning requirements.

Next Steps

1. Review and Confirm City Ordinance Compliance – Ensure all sign specifications align with local zoning regulations.
2. Secure Permits – Submit permit applications and approvals for digital and illuminated signage.
3. Prepare Site & Construct Freestanding Structure– Build the stone elevation and install required electrical components.
4. Install & Configure Signage – Mount and optimize the LED display and illuminated sign for maximum effectiveness.
5. Finalize & Launch Signage – Conduct final testing, ensuring compliance and readiness for full operation.

 

This project will transform the storefront into a highly visible, professional, and modern business landmark, ensuring long-term branding and marketing success in Asheboro, NC 27205.