Upgrading to Digital: A Brighter Future for Gas Station Signage

A Phillips 66 franchise is modernizing its signage by replacing an aging static message board with a new high-resolution LED display. The original sign featured manually changeable letters, limiting messaging capabilities and requiring frequent updates. The upgrade brings a sleek, eye-catching digital solution that offers dynamic messaging, increased visibility, and effortless content updates.

The Before

The existing sign served its purpose for years but required manual updates—a time-consuming and weather-dependent task. Visibility was also a challenge, with letters that could fade, become misaligned, or even go missing.

The Transformation

With a new full-color LED display, this gas station can now promote all of its businesses, including the fuel station, car wash, mini-mart, and Subway restaurant. The new sign allows for real-time updates, ensuring customers always see the latest promotions, fuel prices, meal deals, and car wash specials—all with the push of a button.

The Benefits of the New LED Sign

• Increased Visibility – Bright, clear, and readable in any lighting condition, attracting more drive-by customers.

• Instant Updates – Change messages in seconds from a computer or phone.

• Dynamic Advertising – Run time-sensitive promotions, highlight meal combos, fuel discounts, or limited-time offers.

• Low Maintenance – No manual labor required—just set, schedule, and go!

• Modern Aesthetic – Elevates the look of the station, reinforcing Phillips 66’s commitment to innovation.
  

The Final Result

The transformation is night and day—a sleek, modern display that not only enhances the station’s appearance but also boosts customer engagement and sales. This upgrade ensures that every part of the business—fuel, food, and car wash—gets the visibility it deserves, maximizing foot traffic and revenue.