Max’s Journey to Maximum Visibility: Choosing the Right LED Sign for His New Location
When Max purchased his first LED sign just over a year ago, he chose to have it mounted on the roof to make a bold statement. Now, as he prepares to open his second location, he’s considering new options to ensure his investment delivers maximum visibility and value. Here’s a breakdown of his current considerations and our recommendation to help him achieve even greater success.
The Initial Plan: Single-Sided 4’ x 8’ Sign
Max initially planned for a single-sided 4’ x 8’ pole-mounted sign at his new location. With dimensions of approximately 50 inches by 100 inches, the total project cost, after incentives, would be $27,000. This breaks down to about $843 per square foot. While a single-sided sign would effectively display his message to traffic coming from one direction, there’s a significant opportunity to improve visibility and value.
Our Recommendation: Double-Sided 4’ x 7’ Sign
Instead of a single-sided 4’ x 8’ sign, we’re recommending a double-sided 4’ x 7’ sign (approximately 50 inches by 88.2 inches). Here’s why:
Key Benefits of the Double-Sided 4’ x 7’ Sign
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Increased Visibility: A double-sided sign ensures that traffic approaching from both directions sees Max’s message. This eliminates the need for drivers to turn their heads, doubling the sign’s effective reach and maximizing its impact.
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Cost Efficiency: While the total project cost for the double-sided 4’ x 7’ sign is slightly higher at just over $35,000, the per-square-foot cost is $625 compared to $843 for the single-sided option. This provides significantly more value per dollar invested.
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Size Trade-Off: The reduced width (88.2 inches instead of 100 inches) is a minimal compromise, especially when compared to the added visibility from both directions. The slight size reduction doesn’t diminish the sign’s presence or impact.
Comparing the Numbers
| Option | Dimensions | Total Cost | Cost per Square Foot |
|---|---|---|---|
| Single-Sided 4’ x 8’ | 50" x 100" | $27,000 | $843 |
| Double-Sided 4’ x 7’ | 50" x 88.2" | $35,000 | $625 |
For a relatively modest increase in upfront cost, Max gains significantly greater visibility, cost efficiency, and long-term value. By effectively doubling his advertising reach, the double-sided sign creates more opportunities to attract customers and increase sales.
Shared Benefits for Either Option
Regardless of whether Max chooses the single-sided or double-sided sign, he will enjoy these additional advantages:
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Free Remote Access: Both signs at his two locations will be managed from a single dashboard.
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90 Days of Design Services: To ensure the new sign delivers immediate results, we’re offering 90 days of professional ad design to maximize engagement.
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Resolution Upgrade: The new sign will feature P6 resolution (approximately 2,300 pixels per square foot) for crisp, high-quality visuals that match his first sign.
Conclusion
The choice is clear: the double-sided 4’ x 7’ sign offers Max a smarter investment for his new location. With enhanced visibility, lower per-square-foot costs, and additional design and management benefits, this option positions Max to maximize the return on his investment and continue growing his business.
At LED Sign City, we’re here to help Max share his story with the world—twice as effectively. We look forward to seeing his success unfold at this new location.