Creating Eye-Catching LED Sign Ads: A Quick Guide

Welcome to the world of LED sign advertising! In this quick and easy guide, we'll show you how to design compelling ads for your LED sign, step by step. We've also thrown in some short video tutorials to make your journey even smoother. So, without further ado, let's dive in.

Step 1: Calculate the Aspect Ratio

Every LED sign has a specific resolution. To ensure your images and videos display correctly without cropping or distortion, your content must match the sign’s exact resolution.

Good news: You do not need to calculate this manually.

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Where to Find the Aspect Ratio / Resolution

Option A: Inside the Sign Software (Recommended)

• The resolution is displayed directly in your sign software

• You’ll see this listed on the "Screens" tab in Vnnox

  • Refer to the image below for reference

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Option B: On Your Order Invoice

• The sign’s pixel resolution and aspect ratio are listed on your order invoice

• If you don’t have the invoice, this information can be requested via email at help@ledsigncity.com

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Why This Matters

Matching your image and video resolution to the sign’s native resolution ensures:

• No content is cropped

• No stretching or distortion

• Maximum clarity and readability on the LED display

Always design ads exactly to the sign’s resolution before uploading.

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Step 2: Change the Background Color

• Your background sets the stage for your message. But here's a design tip: avoid plain white backgrounds. Instead, opt for colors that complement your brand. Pick shades that convey your message effectively.
  

Step 3: Add Short Text

• Short and sweet is the name of the game. Limit your text to no more than seven words per line and a maximum of five words in every line. Your audience is on the move, so make every word count.
  

Step 4: How to Upload Images and Videos

• If you've got a logo, just drag and drop it into your ad. Your logo is your brand's identity, so make sure it's prominently displayed.
  

Step 5: How to Use Stock Images

• Visuals are a powerful tool. Use images from the library that resonate with your message. Be it products, smiling faces, or captivating landscapes, choose images that speak to your audience.
  

Step 6: Transition Effects - Let Words Dance

• Make your words come alive with transition effects. A little movement can catch more eyes. Experiment with various transitions to find the one that suits your message.
  

Step 7: Rinse and Repeat

• Consistency is key for message retention. Use the same colors, fonts, and design elements across your ads. When your audience sees your ad, they should instantly recognize your brand.
  

Step 8: Export Your Masterpiece

• Once you're satisfied with your ad, it's time to export it. Download the video, and you're one step closer to sharing your message with the world.
  

Need Help with Your Ads?

• DIYing your ads is fantastic, but if you need some extra support or want to take your ads to the next level, we're here to assist.
  

Want a Shortcut? Schedule a Support Session!

And there you have it - your quick guide to creating stunning LED sign ads. We hope this helps you create engaging and effective advertisements that capture your audience's attention. Happy designing! 🎨📢