Digital Sign Brightness Simplified: Your 60 Second Guide to the Nitty Gritty

Resolution, Brightness, Installation, Programming, and Communication

We appreciate your interest in our LED signs. Let’s delve into one of the most frequently discussed topics: Resolution. When you see a sign and think, "Wow! That's a good-looking sign!" or the opposite, you're definitely thinking about its resolution.


Understanding Resolution & Sign Dimensions

Factors to Consider:

  1. Target Viewing Distance
  2. Install Location
  3. Size of the Sign

For an effortless sign buying journey, first determine your sign's size. The dimensions should reflect the sign's most visible distance and installation site. Key factors include:

  • Target Audience:
    • Viewer (Pedestrian vs. Motorist)
    • Traffic Speed (<35 MPH vs. >35 MPH)
    • Advertising Strategy (Simple text vs. Graphics and Animation)
    • Transition Speed (Slow vs. Fast)
  • Install Location:
    • Height from the Ground
    • Type of Street
    • Distance from the Street

Resolution Choices We Offer:

  1. Lighthouse Series: P16 MM
  2. Spotlight Series: P10 MM
  3. Beacon Series: P8 MM
  4. Beacon HD Series: P6.67 MM


Note: We continually update our options to cater to your needs more efficiently.

What does P16 MM, P10 MM, etc., mean?

Each LED module we create is 320 MM X 320 MM.

  • Lighthouse Series: 320 MM/20 = 16MM
  • Spotlight Series: 320 MM/32 = 10MM
  • Beacon Series: 320 MM/40 = 8MM
  • Beacon HD Series: 320 MM/48 = 6.67MM

Sign Size Categories:

  1. Up to 18 Square Feet: Includes sizes like 3 feet X 6 feet.
  2. Up to 32 Square Feet: Roughly around 4 feet X 8 feet.
  3. Up to 72 Square Feet: Approaching sizes like 6 feet X 12 feet.

Ensure you're familiar with local ordinances regarding size and install height.


Factors to Consider:

  1. Target Viewing Distance:
    • Pedestrian: Requires clearer signs due to proximity.
    • Drivers: Messages should be concise to quickly grab attention.
  2. Traffic Speed: Pedestrians have more time, while drivers need concise messages.
  3. Advertising Strategy: Dynamic advertising with images or short clips tends to be more effective.
  4. Sign Location: Ensure your sign complements its surroundings and isn't obstructive.

Determining Size:

Your budget will guide your needs and wants. Consider:

  • Distance from the target audience.
  • Height of the sign.

Given your analysis, select a category that best fits your requirements:

  1. Up to 18 Square Feet: Higher pixel density for viewers close-by.
  2. Up to 32 Square Feet: For mid-range viewers.
  3. Up to 72 Square Feet: Lower density for distant viewers.

Selecting the Right Resolution:

Remember, it's not just about high resolution. It's about what's apt for your application. Focus on your audience, sign location, and display size to select the best resolution.


In conclusion, resolution plays a crucial role in how effective your LED sign is. Considering all the factors above will help you make an informed decision for your business or event.

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