The Typical Cost of Advertising on Billboards in North Carolina
Billboard advertising is a powerful way to reach large audiences in North Carolina. Whether you opt for traditional static billboards or modern digital displays, understanding the costs involved is essential to making an informed decision. Here’s a breakdown of typical billboard costs in North Carolina for a four-week advertising period.
Static Billboards: Traditional, Reliable, and Always Visible
Static billboards are a popular choice for businesses looking for continuous visibility. Unlike digital billboards, your advertisement remains displayed 100% of the time, ensuring maximum exposure.
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Starting Price: $1,200 - $2,000 per four weeks
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Typical Sizes: 10' x 32', 10'-6" x 36'
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Production Cost: $700 (one-time fee for printing the vinyl graphic)
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Campaign Duration: Often a minimum of 3-6 months for optimal results
Digital Billboards: Dynamic, Flexible, and High-Traffic Locations
Digital billboards allow businesses to display ads in rotation with other advertisers. These signs are placed in high-traffic, premium locations, making them a strong choice for reaching broad audiences.
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Starting Price: $600 per four weeks
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High-Traffic Locations: Prices vary significantly based on demand and location
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Greensboro: $600 - $1,000
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Charlotte: $1,500 - $9,000
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Ad Rotation: Typically, digital billboards display 8-second ads within a loop of either 64 seconds or 128 seconds, meaning your ad is played every 1 to 2 minutes depending on the location.
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No Production Cost: Unlike static billboards, digital ads don’t require printing and can be updated electronically
Pros and Cons of Static vs. Digital Billboards
| Feature | Static Billboard | Digital Billboard |
|---|---|---|
| Ad Visibility | Always visible | Rotates every 1-2 minutes |
| Cost | Higher production cost but lower long-term investment |
No production cost but higher rental rates |
| Flexibility | Requires reprinting for changes |
Can update ads instantly |
| Location | More widespread | Premium locations due to spacing restrictions |
| Engagement | Consistent messaging | Ability to change content in real-time |
Which Billboard Option is Right for You?
If you want constant exposure with a one-time production fee, static billboards offer a traditional, reliable choice. However, if you need flexibility, want to update your message frequently, or seek a premium, high-traffic location, digital billboards may be the better investment.
Since digital billboards are more modern, they are increasingly found in premium locations, especially because regulations restrict how closely billboards can be placed together. Businesses looking to make a strong impression in high-demand areas may find digital billboards to be a more strategic choice.
Final Thoughts
Billboard advertising in North Carolina presents a variety of options based on your budget, goals, and location preferences. Whether you choose static or digital, investing in billboard advertising can significantly boost brand visibility and engagement with potential customers.