Is your old sign costing you business?
If your sign only shows your name, you may be missing daily opportunities to attract new customers.
Are you tired of missing opportunities because your sign does nothing more than display your name?
Maybe it’s an old letter sign that’s never convenient to update. Or an outdated digital sign you know needs attention — but keeps getting pushed down the road.
Either way, the result is the same.
Every day, potential customers pass your business without knowing what you offer, what’s new, or why they should stop — and that missed visibility quietly costs you sales, customers, and momentum.
What if your sign could promote sales, highlight services, and give customers a reason to choose you — before they ever walk inside?
A beautiful digital display allows your business to communicate clearly and consistently, 24/7. Instead of relying on a single message, your sign becomes a living part of your storefront — sharing what you offer, what’s new, and why customers should stop.
Unlike static letter signs or outdated displays, an LED sign designed to be upgradeable ensures you’re never stuck with a dingy sign that needs to be replaced every few years.
The right digital sign adapts as your business grows, keeps pace with technology, and remains a strong first impression for every new customer who passes by.
We started by building LED signs the same way most companies do — beautiful displays that perform well, attract attention, and drive business.
But over time, we saw the same problem repeat itself.
After five to ten years, many customers were right back where they started — facing another costly replacement or stuck with a sign that no longer reflected their business. For those who chose cheaper, short-term solutions, that cycle often repeated even sooner, sometimes in as little as three to five years.
The reality was hard to ignore: digital signs were being treated as disposable, even though they were one of the most visible investments a business could make.
We knew there had to be a better way than asking customers to repeatedly absorb the cost of full replacements just to keep their signage current.
Your Options — And Why Most Signs Fall Short
You could refresh your static sign with new bulbs or repaint the pole. But in the end, you’re right back where you started — with a sign that simply displays your name.
Your regular customers will recognize that you’re still in business. They may even think of you when a need comes up. Yet you’ll continue to hear the same comment from the few new customers who stumble in by accident:
“I drive this street every day and never knew you were here.”
You could continue updating — or not updating — an old letter sign. But familiar messages eventually blend into the background, and customers stop noticing something they’ve seen the same way for years.
You could also choose a cheaper or more conventional LED sign. It may feel like a meaningful upgrade at first, but the outcome is often predictable. Technology changes, the sign becomes outdated, and before long you’re facing the same decision all over again.
And it’s not just the cost of the sign itself. It’s new installation, new permitting, and often starting over with a new sign supplier — because when a sign only delivers five years or less of usable life, most businesses aren’t calling the original company again, assuming they’re even still around.
The process is time-consuming, disruptive, and frequently erodes the very gains the upgrade was supposed to deliver.
Or, you could do nothing and avoid the decision altogether.
But at this stage, that’s not really an option.
A Different Way to Think About LED Signs
We believe you should put your sign up once — and never have to take it down again.
Unless you move. Then you take it with you.
LED sign technology changes quickly. It has become trendy. And as trends accelerate, many manufacturers chase the latest features to win the next sale — leaving customers who bought just a few years earlier stuck with outdated technology.
We believe that approach is backwards.
Our mission is simple: build one digital display, then continuously improve it over time — without abandoning the customer who bought it first.
That means every innovation we introduce must be backward compatible. Existing customers can upgrade components on their signs to take advantage of new technology, without replacing the entire display.
Instead of forcing full replacements, we focus on incremental improvements that keep every sign running cool, consistent, and beautiful for the long term.
That’s why we design our signs to be upgradeable at every level — from LED modules and controllers to power systems and software. And when you upgrade, we offer trade-in credits for the components you replace, helping offset the cost of future improvements.
The way we think about digital signage is simple:
Your sign goes up once — and we keep it current, forever.
Three Display Options — Designed for How Signs Are Actually Viewed
For outdoor advertising, more options don’t always mean better decisions. That’s why we intentionally limit our outdoor LED displays to three proven configurations, each optimized for brightness, resolution, and viewing distance.
Higher-resolution displays are best for smaller signs viewed up close, where detail matters. Lower-resolution displays are more appropriate for larger signs viewed from a distance, where viewers never get close enough to see finer pixel detail — making higher resolution unnecessary.
By matching resolution and brightness to real-world viewing conditions, we help ensure you get the best performance without overspending on specs you don’t need.
Our Three Outdoor Display Series
Spotlight Series
Starting at: $X per square foot (entry-level configuration)
Designed for high-resolution applications close to the audience.
Ideal for:
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Ground-level signs
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Roadside signage with slow-moving traffic
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Locations targeting pedestrians or nearby vehicles
The Spotlight Series delivers detailed visuals and clean design for audiences who are close enough to appreciate clarity and precision.
Beacon Series
Starting at: $X per square foot (entry-level configuration)
Everything that makes Spotlight great — with significantly higher brightness.
Ideal for:
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Elevated installations
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Areas with heavy ambient light
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Projects that require high resolution and strong visibility from greater distances
The Beacon Series allows you to take a high-resolution display higher and brighter, without compromising image quality.
Lighthouse Series
Starting at: $X per square foot (entry-level configuration)
Our premium billboard series, built for maximum brightness and large-scale visibility.
Ideal for:
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Large-format signs
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Highway and high-speed traffic applications
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Projects where visibility is more important than fine detail
Because of its efficiency, Lighthouse can also be used to build smaller signs on a tighter budget when ultra-high resolution isn’t required.
What’s Included With Every Series
No matter which display you choose, every LED Sign City outdoor sign includes:
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Cloud-based control system
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XIGNZ modular, weatherproof cabinet design
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Power-efficient, energy-saving power supplies
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5-year extended warranty
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Free design assistance package
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In-production content design so your sign is ready on day one
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Free shipping
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30-day money-back guarantee
Online Exclusive Offer — Built for Long-Term Value
Offer valid through the end of this month.
For a limited time, online customers receive exclusive upgrades designed to protect their investment, improve performance, and future-proof their sign from day one.
What’s Included With Your Online Configuration
1. Free 15-Year Warranty Upgrade
Upgrade from our standard 5-year warranty to a 15-year extended warranty at no additional cost.
This removes the biggest long-term risk associated with digital signage and protects your investment well beyond the typical replacement cycle.
2. Free Resolution Upgrade — Beacon for the Price of Spotlight
Get Beacon Series resolution and brightness for the price of Spotlight, delivering stronger visibility and impact without increasing your investment.
3. $2,000 LED Sign City Upgrade Credits
Receive Up to $2,000 in upgrade credits that can be:
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Applied toward future upgrades on your sign
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Used toward a second sign
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Gifted to a friend or business partner toward their upgrade
Designed to support upgrades over time — not full replacements.
4. 12 Months of Premium Design Assistance — Free
Enjoy a full year of premium design support to keep your content effective, relevant, and ready to perform.
5. Premium Support With Priority Scheduling
Get priority access to premium support, ensuring faster response times and dedicated assistance when you need it.
Why We’re Offering This Now
We’re extending these upgrades to online customers as part of a limited-time initiative to make it easier to start with a system built for long-term performance.
This offer expires at the end of the month.
Configure your sign now to lock in these online-only upgrades.
Placing Your Order & What Happens Next
This section is intentionally explicit. Buyers of capital equipment want clarity, not marketing language.
Step 1: Configure Your Sign
Configure your sign by selecting the size, display series, specifications, and features that best fit your location and goals.
Once your configuration is complete, you can choose how you’d like to proceed.
Step 2: Choose How to Move Forward
Option A: Place Your Order Online
If you’re confident in your selections, you can place your order directly online using:
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Debit or credit card
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Available payment terms (if applicable)
We also accept check and ACH payments.
ACH and check payments receive an additional 2% discount.
Option B: Reserve Your Configuration & Schedule a Consultation
If you’d like assistance before finalizing your order, you can lock in your configuration by placing a fully refundable deposit.
Once your deposit is received:
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You’ll receive a scheduling link for a consultation
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A specialist will review your configuration with you
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Any adjustments can be made before production begins
If you decide not to proceed after the consultation, your deposit is refunded in full.
If you move forward:
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Your deposit is applied to your order
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You may pay the remaining balance or complete a financing application
Production Timelines
DIY Projects
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Production and shipping typically take 6–8 weeks
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Expedited production options may be available upon request
Turnkey Projects
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Typical timeline: 6–12 weeks, plus permitting and engineering (if required)
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Permit timelines vary by local jurisdiction and may be shorter or longer depending on local government processing
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Production does not begin until permits are approved
If a permit is denied:
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You receive a refund minus:
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Permit processing fees
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City or jurisdictional fees
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Survey fees incurred
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Engineering costs
All permit-related costs are disclosed as they are incurred, so you have full visibility into potential refunds.
Turnkey Project Scope & Site Survey
Turnkey projects are managed end-to-end.
Not included unless specified:
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Electrical upgrades
After the initial site survey:
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Any additional costs are disclosed clearly
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If you choose to cancel due to new costs, the site survey fee (capped at $500) is deducted from the refund
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There is no survey charge if you accept the revised scope
Onboarding & Design Support (DIY & Turnkey)
Once your sign is installed, we provide remote onboarding to help you:
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Connect your sign to your computer, phone, or cloud system
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Learn how to update and manage content
Included Design Assistance
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Basic package: 90 days of complimentary design assistance
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Premium package: 12 months of complimentary design assistance
Our designers will create ready-to-use graphics from your ads and promotions during the promotional period.
This service automatically ends at the conclusion of the promotion.
You may continue design services at $299/month (or the current rate at renewal).
Pricing subject to change.
30-Day Money-Back Guarantee
Our 30-day money-back guarantee applies to the LED digital display only.
The guarantee does not include:
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Custom poles
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Lightboxes
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Covers
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Other custom-fabricated components