Proposal: 20x30 Curved LED Display vs. 20x30 LED Billboard

Overview
Thank you for considering LED Sign City for your signage project. This proposal outlines two impactful options for your display needs: a 20x30 curved LED display on a round water tank facing a side street, and a 20x30 LED billboard facing a major highway. Each option offers distinct benefits and caters to different objectives.

Option 1: 20x30 Curved LED Display

Description:
The 20x30 curved LED display would wrap around a round water tank, creating a unique and innovative visual experience. Its design allows it to serve as a memorable landmark for those passing by the side street.

Key Benefits:

• Uniqueness: The curved design offers a novel and striking aesthetic, likely to generate buzz and attention.
• Localized Impact: Captures the attention of side street traffic with a visually immersive experience.
• Brand Differentiation: This distinctive installation may spark word-of-mouth discussion and amplify brand presence.

Considerations:

• The curved display targets primarily side street traffic, which may result in a smaller audience compared to the highway-facing billboard.
• Lower visibility may be offset by its uniqueness, creating a lasting impression.

Option 2: 20x30 LED Billboard

Description:
The 20x30 LED billboard would be installed to face a major highway, maximizing exposure and visibility to a larger audience.

Key Benefits:

• Wide Reach: Designed to capture the attention of high-traffic areas, ensuring maximum impressions.
• High Visibility: An ideal solution for delivering impactful messaging to a broad audience.
• Audience Size: The highway-facing placement guarantees consistent and expansive exposure.

Considerations:

• While highly visible, the billboard offers a more conventional approach compared to the curved display.
• May lack the unique appeal that generates buzz locally.

Cost Estimate and Variables

• Price Range: $280,000 - $385,000
• Factors Influencing Cost:
  • Structural Requirements: Variations in mounting structures and finishes.
  • Resolution Options: Higher-resolution digital displays may increase costs.
  • Custom Finishes: Weatherproof coatings or unique structural designs.
  • Height of Display: Increased height for highway visibility may make the standard billboard more expensive.

Installation Costs: Expected to be similar for both options due to comparable labor and material requirements.

Proposal Summary

Pricing: Both options are available within the same price range. The choice depends on your strategic goals:

• Select the Curved Display for a buzz-worthy, visually innovative installation that captures side street traffic and creates a memorable brand presence.
• Select the Billboard for maximum visibility and reach to a larger audience on the major highway, ideal for widespread brand messaging.

Please let us know if you'd like to proceed with one of these dynamic signage solutions or if you need further assistance to tailor the proposal to your needs. We’re here to help you make the best decision for your project.